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Wednesday, September 26, 2012

RheeFirst! » Why is StudentsFirst so desperate to get people to see Won’t Back Down?

RheeFirst! » Why is StudentsFirst so desperate to get people to see Won’t Back Down?:


Why is StudentsFirst so desperate to get people to see Won’t Back Down?

StudentsFirst is desperately trying to get people to see Won’t Back Down, a new movie from the makers ofWaiting for Superman.  And it’s no wonder why– the movie is getting trashed by reviewers, and is currently neck-and-neck with Dude, Where’s My Car? on Rotten Tomatoes.

(apologies to the makers of Dude, Where’s My Car?)
StudentsFirst has given out over a thousand tickets to this film, not counting their screenings at the conventions, and their New York branch is currently offering two tickets to anyone that donates $25.  What’s driving this desperate promotion?  Might it have something to do with StudentsFirst getting funding from Rupert Murdoch, whose company is producing the film?   Or the fact that a StudentsFirst board member is a key advisor to Murdoch?  One thing is for sure: it’s certainly not their appreciation for great cinema.