Pearson's Anti-Social Use of Social Media
FOR IMMEDIATE RELEASEDistrict of Columbia, District of Columbia, United States of America (Free-Press-Release.com) June 9, 2012 -- Educators, parents, and education activists from around the country cried foul as Pearson, the largest private provider of education-related products and services, blocked educators from voicing their opinion on Pearson’s new website, Parents, Kids, and Testing. The site was part of a campaign created by Pearson to offset its growing wave of negative publicity. It featured links to articles that praised the new focus on testing-centered -curriculum and evaluation, and invited public comment.
However, educators quickly complained that comments that failed to fully endorse Pearson were immediately removed from the site, with many posters being barred completely.
Within hours, social media sites buzzed with the battle that was taking place. One website stated, “Pearson advertises itself as the ‘world’s leading learning company’. However, this week the publishing
Within hours, social media sites buzzed with the battle that was taking place. One website stated, “Pearson advertises itself as the ‘world’s leading learning company’. However, this week the publishing
