The Innovative Educator: Parents & Teachers Tell Pearson What They Think About Their Attempt to Demystify Testing

The Innovative Educator: Parents & Teachers Tell Pearson What They Think About Their Attempt to Demystify Testing:

Parents & Teachers Tell Pearson What They Think About Their Attempt to Demystify Testing

by noreply@blogger.com (Lisa Nielsen)

Upset by what they claimed was misinformation and misperceptions permeated by media coverage, Pearson made a botched attempt to launch a social media campaign (see the internal memo) to “demystify testing for parents.” 

Pearson employees spent the day censoring comments but as the 9 - 5ers left the office, parents and teachers came on duty to send a loud and clear message to Pearson: “We’re not mystified. We don’t want your tests.” 

Ironically, the voices of parents and teachers who are opposed to standardized testing are being brought together on Pearson’s page as word of their existence spreads among the opt out of testing groups that exist